Nath Solicitors
Based on real UK client results
Local SEO + GMB Optimisation
Project Overview
Nath Solicitors is a specialist boutique commercial law firm in the City of London with over 25 years of experience serving businesses from startups to large multinationals. Despite their exceptional 4.9-star Google rating across 137 reviews and deep industry expertise, they were virtually invisible in Google's local search results. Within 5 months of working with iTech Digital, we transformed their local visibility by 340%, secured position 1 for their primary commercial keywords, and increased organic enquiry calls by 85%.
The Challenge
Nath Solicitors had built an excellent reputation through word-of-mouth but were losing ground digitally. Their Google Business Profile was only 60% complete: missing service descriptions, had outdated photos from 2019, and no regular posts. Their website ranked on page 3 for 'commercial solicitor London' and wasn't appearing in the local pack at all. Competitor firms with inferior reviews were consistently outranking them because they had invested in local SEO. The firm estimated they were missing 30-40 potential enquiries per month from people searching for their exact services within a 5-mile radius. They had previously tried a generic marketing agency who produced no measurable results over 6 months.
Our Strategy
Phase 1. Audit & Research: We conducted a comprehensive local SEO audit revealing 47 inconsistent citations across UK legal directories, a Google Business Profile utilisation score of just 60%, and 23 missing on-page SEO elements. Competitor analysis showed their top 3 rivals had 200+ citations each and were posting to GBP weekly. Phase 2. Technical & On-Page: We optimised all 14 service pages with location-specific keywords, added LocalBusiness and LegalService schema markup, fixed 8 broken internal links, and improved page load speed from 4.2s to 1.8s. Phase 3. Off-Site & GBP: We submitted to 183 UK legal directories and business listings, fully optimised their GBP with professional photos, weekly posts, service descriptions, and a Q&A section targeting common legal queries. Phase 4. Content & Ongoing: We created 4 location-specific landing pages targeting 'solicitor [borough]' keywords, implemented a review generation system that maintained their 4.9 rating, and provided monthly performance reports with video walkthroughs.
Audit & Research
Comprehensive local SEO audit revealing 47 inconsistent citations, 60% GBP utilisation, and 23 missing on-page elements.
Technical & On-Page
Optimised 14 service pages, added legal schema markup, fixed broken links, improved page speed from 4.2s to 1.8s.
Off-Site & GBP
183 UK legal directory submissions, full GBP optimisation with weekly posts, professional photos, and Q&A.
Content & Ongoing
4 borough-specific landing pages, review generation system, monthly video report walkthroughs.
The Results
340% increase in local pack visibility
From page 3 to position 1 for 'commercial solicitor London'
85% increase in organic enquiry calls
137 Google reviews maintained at 4.9 stars
Before & After
| Metric | Before | After |
|---|---|---|
| Local Pack Ranking | Not visible | Position 1 |
| Monthly Enquiry Calls | 12 | 45 |
| GBP Profile Views | 800/month | 3,500/month |
| Citation Count | 47 (inconsistent) | 230 (consistent) |
"iTech Digital transformed our online visibility. We now consistently appear in the top 3 for our key search terms across London."
- Nath Solicitors, London
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We delivered 340% increase in local pack visibility for Nath Solicitors using local SEO for law firms and Google Business Profile management. If you are a law firm being outranked by practices with weaker reviews than yours, that gap is usually fixable.